B+ (AKA Brian Cross) came to Los Angeles from Ireland in 1990 as a student and began photographing hip hop culture while studying at CalArts. His work was collected and published in ‘It’s Not About a Salary: Rap, Race and Resistance in Los Angeles’, which was nominated for the Rolling Stone music book of the year award, and listed in Vibe magazine as one of the top ten hip hop books of all time.
Since 1993 Cross has executed more than one hundred album covers, several music videos and short form documentaries. He has exhibited his photographs in Los Angeles, Tokyo, Sao Paulo, London, New York, Barcelona, Perth, Miami, Montreal and Dublin. He is currently an Assistant Professor of Media at University of California San Diego.