Tom Gould: Polo Life
Paper Stock: Hahnemuhle Photo Rag Baryta 315gsm
Size: (w)1116mm x (h) 812mm
In the 1990s a group of teenagers from the Bronx had their eyes on Ralph Lauren’s Polo line. Feeling like it had not been designed for them, they wanted to make it theirs, and be empowered by embracing this cultural crossover. Most of the pieces they wore were lifted from New York’s high-end department stores, and to this day, you can still find vintage Polo pieces with evidence that it came to the original owner through some stealthy five-finger discount action. These teens came to be known as the Lo Lifes, and their style influenced hip-hop and rap artists across the US. Documentary photographer, Tom Gould, and original Lo Life, Thirstin Howl the 3rd began a project to document and catalogue this sub-culture.
About Tom Gould
Tom is a New Zealand born award-winning photographer and director based in New York City.
Gould’s work has been published and exhibited globally including MoMA, ICA and the British Film Institute.
Clients include: The New York Times, British Vogue, Gucci, Ralph Lauren, RED, Nike, New Balance, MTV, Huffer, Red Bull, Dazed and Confused, Reebok, Doomsday, Atlantic Records, Universal Records, VICE, Viceland, Juxtapoz, Dawnraid, Viva, i-D, Doubleday & Cartwright and Victory Journal.
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